Giulia Borri

Interior & Event designer

GCDS | Pop up Selfridges, London

In 2021 GCDS decidet to open a pop up in Selfridges in London to promote the new recycled collection.

 

The main theme was a revisiting of Alice in Wonderland white rabbit. In the set up we can see the rabbit hole and the white rabbit popping up. 

This white rabbit is, as the brand said, " trippin' at our new pop-up created for Selfridges. Good Nature concept inviting all to reconnect with the outdoors".

 

 Photo credits: Erker Studio | GCDS

render pop up

Pop up realization in Selfridges

bio
Giulia Borri

My name is Giulia and I'm a designer.

I'm currently based in Milan where I work as an set and event designer for Erker Studio. 

After the degree in Interior Design at IED Milano I started working for Erker Studio where I worked on architectural projects -for private and public spaces-  and events -from product launches to fashion shows - and working as a freelancer collaborating with different companies. In 2021 I participated to the first edition of MM Award, winning the first prize in the Interior Design category with the project Dome Balance.

In my portfolio you can find some of the projects I've been working on.